ICYMI is posted every Monday recapping privacy news over the last week from around the web.
Starting next year, apps on Google Play will show details about what data they collect, as well as other information about their privacy and security practices, in a new safety section in their listing.
This won't truly take effect until the beginning of 2022 but it's a good step nonetheless
According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users.
Interestingly, Flurry's data suggests people are actively opting out of tracking requests. The company found only 4% of iOS 14.5 users have the "Allow Apps to Request to Track" option in settings disabled. That figure drops to 2% in the U.S. Turning the "Allow Apps to Request to Track" selection off automatically restricts IDFA data access and precludes apps from asking permission track.
Kudos for committing to the opt-out default. Great news.
What you need to know:
60% of school apps were sending student data to a variety of third parties, including advertising platforms like Google and Facebook
On average, there were more than 10 third-party data channels per app
Public-school apps are more likely to send student data to third parties than private-school apps (67% public vs. 57% of private school apps)
18% of public-school apps included very high-risk third parties – i.e., third parties that further share data with possibly hundreds or thousands of networked entities
Android apps are much more likely than iOS apps to be sending data to third parties, and are much more likely to be sending to high or very high-risk third parties
It used to be thought that being a minor shielded you from the constant harvesting but year after year shows that's been thrown by the wayside. Protecting (your) kids should be a priority.